Portrait no. 1
Kewpie Defe / Magazine advertisement
Client – Light Publicity, Inc.
Photography by Tsuji Saori
Styling by Toshio Takeda
Filippa K ‘Ease’ / Animated identity
Client – Stockholm Design Lab for Filippa K
Kahimi Karie ‘Specialothers’ /
CD album design
Client – Victor Entertainment, Inc.
Johan Prag is a Swedish Art Director living and working
in Tokyo, Japan. Before coming to Tokyo, he was part of renowned design agency Stockholm Design Lab where
he among other things worked on the rebranding of
Scandinavian Airlines System as well as on several award
winning television identities.
In Japan he has worked for numerous clients including
Kewpie; Kanebo International; The National Art Center, Tokyo;
JVC Victor Entertainment; Avex; Francfranc; Light Publicity;
TYO Productions & Klein Dytham Architecture.
His television commercials for Kewpie Defe have won the
prestigious Tokyo Art Directors Club award.
His work encompasses many areas relating to design and advertising including –